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May
13

Money exists to express your purpose and your values

KonstantinMake It Big

People are clearly comfortable asking their friends and family about their finances. There is also a demand for good online advice. We must ensure people have the tools to make sensible and informed financial decisions throughout their lives. They say quality financial education is the key to helping people help themselves. Others say that this should ideally start in schools at the earliest opportunity. Here is a brief list of things business people do to manage their finances properly.

It is essential to establish a credit card with a small limit and always make the monthly payment. Making at least the required monthly payment is important for young adults because they have a short credit history and any blemish, such as a missed payment, can be very damaging to their credit score. To avoid situations when credit report says that you missed a mortgage payment which you never even had, it is recommended to obtain a free credit reports through the government mandated website. This technique will also help to control spending habits of business people in favor of more money set aside in savings.

This quick MBA tool helps to monitor your current value. If to add up the value of all current assets and to subtract current liabilities including home, other real estate, business interests, pension plans, stocks, bonds, mutual funds and other securities it is possible to calculate a net worth. Now it is important to make sure the net worth rises each year, not just by the inflation but by the rising value of those personal investments.

If you have no personal investments, do something today. For the beginning it is good to start with a money market mutual fund, setting up a regular electronic transfer of money from your bank account. Money fund yields rise as interest rates rise. Phil Laut, author of “Money is my friend” tells that the basic principles of investing is spending money that you saved, in your name, to increase your income. If all you have is an understanding of financial markets and don’t deal effectively with your own psychology, it is possible, but unlikely, that you will get rich, but you certainly won’t sleep at night.

How should couples handle money? This is a very important topic that is almost always clouded by family conditioning and foolish romantic notions. It is essential that both partners have money of their own to use as they see fit free from permission and judgment, even if only one of them is earning an income. However, always share all your financial knowledge and details of your investments with your spouse so that person won’t have to scurry around after your death, asking mostly strangers what you have been doing with your money all these years.

And finally, if you plan to express your purpose and your values you can’t afford to miss this. If you are looking for the best investment advisor, look in the mirror. No one will ever care more about your investment success than you do.


 

May
7

What business people do to maximize the protection of intellectual property

KonstantinIntellectual Property Management

When business people plan a save harbor of intellectual property (IP) they consider a wide spectrum of legal tools to maximize the protection of IP assets. The main point is that IP protection strategy should be kept from the beginning of creation, during its development until a design is complete. The strategy of securing design ownership starts with recognizing a design as a potential asset, and continues to carefully plan its protection throughout the lifetime of a design optimizing IP protection and reducing infringement risks. It may include these specific goals.

Goal 1: “Generate design research. It should be done prior to the design challenge early in the long- term planning phase and in the concept generation stage of new product development. This general research includes a state of-the-art search of patent literature (patents and published patent applications), which is analyzed by the IP counsel and shared with the development team to spark design innovation. Just as the iPod design team would have looked to Sony’s 1979 Walkman and related patents for inspiration, design development teams benefit from studying past design efforts.” The good example of such research could be list of the following questions:

What’s the core intellectual idea or invention?
How easily can it be duplicated?
How did the idea/invention come about? Was the inventor working at another company? Was she a university researcher?
How might you protect against duplication via a patent, trademark, copyright, or some other vehicle?
How visible will the invention be within your product or service?

Goal 2: “Avoid designs owned by others. Identify IP risks associated with the proposed design concepts-ideally, in the feasibility stage of new product development-so that risky design concepts can be screened out early. Once a design concept is selected for further development, a targeted search looks for patents relevant to that design concept. As needed, the IP counsel facilitates a “design around” to place the final design outside the scope of IP rights of others.”

Goal 3: “Secure IP rights. IP counsel leads the development team’s efforts to protect selected design concepts in the feasibility stage of new product development. IP protection is sought not only for the preferred design concept but also for alternative concepts that may later be preferred by the company or the company’s competitors. Before product launch, the IP counsel ensures that IP protections are in place, including foreign protection when a product will be sold or licensed overseas. And upon product launch, the IP counsel establishes procedures for monitoring the activities of competitors to police IP rights.”

Goal 4: “Enforce and expand design assets. Even after design protection has been secured, steps should be taken in the active lifecycle phase to enforce IP rights. New competitive advantages can also be sought during the active lifecycle phase in connection with design improvements.”

Goal 5: “Harvest design assets. In the decline or exit phase in which a design reaches its sunset, the IP counsel can help extract value from IP assets. Instead of allowing them to go unused, IP assets can be harvested at this final phase by licensing or selling IP assets to other companies or by using those assets as leverage to settle disputes with other companies.”

The best way to protect IP assets is to follow the simple rule of “Be aware!” In other words, it is the responsibility of business people dealing with their intellectual property to manage IP assets protection by the implementation of the effective corporate intellectual property strategy. Undoubtedly, afore mentioned 5 steps of this strategy will help to save a lot of money.

May
5

New Trend: How Business People Find Gold on the Internet

KonstantinCreative Business Idea

When business people start a new business they do so called long-term thinking literally focusing on the kind of trends research consisted of a collection of reports and research on the sources and impacts of social and business change. The research can help to generate new business ideas. But I personally didn’t know that the research itself is a nice business. Here is my story of how I found a researching to be a great business nowadays.

Generally, business people need basic information to start and operate a business. Who are the decision-makers? What are their titles, back-grounds and responsibilities? What is an organization chart of the key people in the portion of the company their client is working with or targeting? So, the choice is to start digging up the information usually without any knowledge and skills and consequently spending a lot of time. Or, another option, a professional staff of researchers can do that quickly, precisely and without cutting off the budget.

According a Strategic Research Network, national strategic research company, researches provide Internet research services to their clients in exchange to a fee which depends on the project complexity. Researchers do something that their clients would rather not spend time doing at all. They dig up the current and accurate information that their clients absolutely must have to conduct their business. It could be the names, numbers and addresses of their potential clients. It might involve the pre-qualification of job candidates or preparation and management of e-mail tracking campaigns for employers.

Who can be a researcher and what they do? Marketing and management oriented people because they can appreciate how valuable sales and business research can be. People who enjoy being a “detective” and engaging in problem solving activities, those who are analytical and have project management skills.

Researchers use advanced Internet research services to generate custom leads that are unavailable anywhere else. They gather competitive business intelligence. They know everything about their clients or competitors so the clients can sell more products. The same approach is to the new business: there is a need of contact information for decision-makers that new companies can’t find anywhere else.

They also collect relevant industry content for marketing. It is not effective to just e-mail obvious promotional materials to the clients and prospects every time company communicates with them. Business purchasing decision-makers are too sophisticated. The researchers gather articles that are relevant to the target’s industry, sector and situation. They prioritize sales contact with e-mail tracking. What if your sales person could send an e-mail to 200 purchasing decision-makers and see in real time which ones were opening e-mails and which ones were clicking on links? What if you have their name and phone number right there too? Instead of calling 200 people who even didn’t read the message yet they can call 15 potential customers that are in their office and just have read the e-mail.

Researchers operate their own businesses, usually as home-office full or part-time, being perfect inexpensive outsource for their clients. While researchers are focusing on various types of lead generation projects their clients are concentrating on sales and recruiting activity.

According to SRN the future looks good. Demand for researchers among B2B Sales, Human Resources, Recruiters and Job Seekers remains high. That’s mostly because of the gap between what the average person can do and what trained researcher using excellent software and systems can accomplish. Whatever project company is planning this is a bad idea to let salespeople to do research themselves. Sales divisions of companies will continue to be expected to do more with less and will be looking for new ways to stimulate sales. Human Resources departments will be pressured to fill positions while reducing their recruiting costs. Job seekers- no matter how experienced they are- will always need the expertise of professionals who can put them in a position to speak with actual hiring authorities. So, isn’t it a nice business concept?