Start with the genre your game actually fits
Don't go broad. Use the tags that describe how players discover your game and use those to find creators who already cover similar titles.
Guide
The fastest way to find the right creators is to start with your game's genre and see who is already covering it so you can build a list that's actually worth reaching out to.
Guide breakdown
Don't go broad. Use the tags that describe how players discover your game and use those to find creators who already cover similar titles.
One video isn't enough. Focus on YouTubers who regularly upload content in your niche so your outreach goes to people who are still interested.
A good creator list should work for your demo, launch, and updates. The goal isn't a one-time list, it's something you can keep using.
Related genres
Explore similar genres to find more creators and expand your outreach list.
Next step
Start with your genre, review active creators, and build a list ready for outreach in minutes.
Related guides
A good creator email is not a mini press release. It is a short note that makes it obvious why you picked that creator, what the game is, and what they need to decide quickly.
Cozy games don't appeal to everyone. Find creators whose audiences already expect slower, comfort-first games so your outreach feels like a natural match.
Strategy players care about systems depth, tradeoffs, and long-run planning. Start with creators who already cover that kind of game so your outreach has a better chance of landing.
Use cases
Stop guessing who to contact. Start with your game's genre and instantly find creators already making content in your niche so you can build a real outreach list for your launch.
Skip generic creator lists and random YouTube searches. Start with your game's Steam tags and instantly find creators already covering similar games so you can build a list you can actually use.
FAQ
Not usually. Smaller creators with strong genre fit are more likely to respond and cover your game than large general gaming channels.
That's normal. Combining tags helps you find creators who match different parts of your game and usually leads to better results.
Most searches return over a hundred relevant YouTubers depending on your genre, with dozens more being added daily.