Use case
Find YouTubers who already cover games like yours
Stop guessing who to contact. Start with your game's genre and instantly find creators already making content in your niche so you can build a real outreach list for your launch.
Use Cases
Start from the scenario that matches your launch work, then move into the product when you are ready to build the creator list. Need tactical breakdowns as well? Browse guides.
Use case
Stop guessing who to contact. Start with your game's genre and instantly find creators already making content in your niche so you can build a real outreach list for your launch.
Use case
Skip generic creator lists and random YouTube searches. Start with your game's Steam tags and instantly find creators already covering similar games so you can build a list you can actually use.
Use case
Outreach fails when the list is wrong. Find creators who already cover games like yours so your emails feel relevant and actually get responses.
Related guides
These pages handle the practical details that usually sit underneath a launch scenario: creator emails, press kit prep, wishlist growth, and Steam event execution.
A good creator email is not a mini press release. It is a short note that makes it obvious why you picked that creator, what the game is, and what they need to decide quickly.
A press kit exists to remove friction. If a writer or creator has to email you for every basic asset, the press kit is not doing its job.
Wishlists are not magic. They are a response to visibility plus a page that makes people care enough to click the button.
Steam Next Fest does not rescue weak setup. It amplifies what is already working: a clear page, a playable demo, accurate tags, and a plan for turning event attention into wishlists.