Key takeaway
A web page is better than a PDF or loose Drive folder.
Guide
A press kit exists to remove friction. If a writer or creator has to email you for every basic asset, the press kit is not doing its job.
Key takeaway
A web page is better than a PDF or loose Drive folder.
Key takeaway
Screenshots, trailer, logos, and copy-paste-ready text are the core assets.
Key takeaway
Factsheet and contact details should be obvious, not hidden.
Key takeaway
Update the kit at each major milestone.
Guide
Press kit guidance from game PR tools and developer website guides is remarkably consistent. Put the essentials on one clean page, make the assets easy to download, and keep everything current enough that a journalist or creator can go from curiosity to coverage without waiting on you.
Guide breakdown
The factsheet is the quick-reference panel. It should cover the game name, one-sentence hook, developer and publisher, platforms, release window or date, price if known, links, and contact information. Writers should not have to infer the basics from scattered assets.
Add a short description, a longer description, and any essential elevator pitch text in a format that can be copied cleanly. Coverage often slows down when the only available text is embedded inside images or a trailer.
High-resolution screenshots, clean logos, key art, and a trailer are the core package. Use descriptive filenames, avoid watermarks, and provide enough visual range that someone can choose assets that fit their format instead of settling for whatever they can screen grab.
If there is a press or creator contact email, put it in plain sight. If review keys, preview builds, or embargo details matter, explain the workflow clearly so the contact step is easy to understand.
A hosted page is faster to share, easier to update, and better for brand ownership than a one-off file dump. It also gives every article or creator mention a clean URL to reference later.
Press kit checklist
Related genres
After the press kit is ready, these genre hubs help you line up the creator research side of the campaign.
Next step
Use Creotag to build a sharper outreach list before you start sending keys, emails, or announcements.
Related guides
A good creator list isn't big, it's relevant. Focus on creators who already cover games like yours so your outreach has a real chance of getting responses.
Outreach goes better when the creator list is right from the start. Use your Steam tags to find relevant creators before you write a single email.
A good creator email is not a mini press release. It is a short note that makes it obvious why you picked that creator, what the game is, and what they need to decide quickly.
Use cases
Skip generic creator lists and random YouTube searches. Start with your game's Steam tags and instantly find creators already covering similar games so you can build a list you can actually use.
Stop guessing who to contact. Start with your game's genre and instantly find creators already making content in your niche so you can build a real outreach list for your launch.
Sources
FAQ
Usually no. A clean web page is easier to share, update, search, and use quickly than a static PDF.
Often yes. Both groups need quick access to visuals, accurate descriptions, and contact details.
Before you start serious pitching. The point is to have it ready when outreach begins, not after someone asks for it.