Start with a focused, high-fit list
A massive spreadsheet won't help you. Start with a smaller list of creators who clearly match your game's genre so every outreach actually makes sense.
Guide
A good creator list isn't big, it's relevant. Focus on creators who already cover games like yours so your outreach has a real chance of getting responses.
Guide breakdown
A massive spreadsheet won't help you. Start with a smaller list of creators who clearly match your game's genre so every outreach actually makes sense.
If you can't explain why a creator belongs on your list, they shouldn't be there. The better the fit, the easier it is to write emails that feel personal and relevant.
Your creator list shouldn't disappear after release. Use it for demos, updates, festivals, and future games so your research keeps paying off.
Related genres
Expand into similar genres to find more creators and strengthen your outreach list.
Next step
Start with your genre, find active creators, and save a list ready for outreach.
Related guides
Outreach goes better when the creator list is right from the start. Use your Steam tags to find relevant creators before you write a single email.
A press kit exists to remove friction. If a writer or creator has to email you for every basic asset, the press kit is not doing its job.
Strategy players care about systems depth, tradeoffs, and long-run planning. Start with creators who already cover that kind of game so your outreach has a better chance of landing.
Use cases
Skip generic creator lists and random YouTube searches. Start with your game's Steam tags and instantly find creators already covering similar games so you can build a list you can actually use.
Stop guessing who to contact. Start with your game's genre and instantly find creators already making content in your niche so you can build a real outreach list for your launch.
FAQ
A focused list is more effective than a massive one. You want enough high-fit creators to run outreach without wasting time on poor matches.
Both. Use genre to find the right creators, then organize them by campaign so your outreach stays structured and repeatable.
Most searches return over a hundred relevant YouTubers depending on your genre, with dozens more being added daily.