Key takeaway
Use key art for capsules and library artwork, not for screenshots.
Guide
A Steam store page needs more than attractive key art. You need capsules, library assets, logo files, and gameplay screenshots that each fit a specific placement.
Key takeaway
Use key art for capsules and library artwork, not for screenshots.
Key takeaway
Keep the logo readable in every small placement.
Key takeaway
Use a transparent logo file for library placement when available.
Key takeaway
Review Steam's graphical asset rules before publishing.
Steam store page
The cleanest Steam asset workflow starts by separating what each image is supposed to do. Capsules sell the game in small placements, library assets represent the game in the client, logos sit on top of artwork, and screenshots prove what the game is like to play.
Guide breakdown
Steam capsule images appear in search, lists, recommendations, and featured placements. They need to communicate the game quickly, keep the logo readable, and avoid extra text that belongs elsewhere on the store page.
Library assets represent the game inside the Steam client. The Library Capsule and Header can use branding, while the Library Hero should be artwork only. Treat these as their own set instead of stretching the store capsule into every library placement.
Screenshots should show actual gameplay, UI where useful, and moments that help players understand the experience. They should not be repurposed key art, cinematic stills, or marketing slides.
Most asset problems come from unclear crops, unreadable logos, or screenshots that do not show gameplay. Checking those problems before upload saves time and makes the store page easier for players to understand.
Images to prepare
Related genres
After the store page assets are ready, use genre fit to find creators who can send better traffic.
Free tool
Use key art for store and library assets, upload gameplay screenshots separately, and export the files for Steamworks review.
Related free tools
Related guides
Reddit ads can work for games, but only when the targeting, creative, and landing path fit Reddit's context. Broad campaigns with generic creative burn budget quickly.
You do not know a capsule is working because you or your friends like it. You know because the right people click it at a better rate and the page still converts after they arrive.
A good bundle candidate should make sense to players and to the partner studio. Use tag overlap as a filter, then check the business and timing details before outreach.
Use cases
Outreach fails when the list is wrong. Find creators who already cover games like yours so your emails feel relevant and actually get responses.
Stop guessing who to contact. Start with your game's genre and instantly find creators already making content in your niche so you can build a real outreach list for your launch.
Sources
FAQ
No. Steam screenshots should show real gameplay. Key art belongs in capsules and library artwork, not in the screenshot section.
Yes, a transparent Library Logo is a separate asset. It should contain only the game's logotype and optional logomark, with no extra words.
The biggest mistake is treating every image as a resize of the same art. Different placements need different crops, logo checks, and content rules.